What is Truly Cruelty Free?


The makeup world is full of hidden cruelty. From companies who are actively and needlessly testing their cosmetics on animals purely out of a desire for profit, to products which unnecessarily contain anything from sheep or cow, to insect by-products. We have done our research and we want to show you (and the cosmetics industry) that there is no place for these ingredients on our bodies.

Truly Cruelty Free is an app and website currently in development designed to help you make kinder choices when purchasing beauty and personal care products, by connecting you with cruelty free and vegan brands.

There is no reason that we can’t all be the glamorous diva, naturally beautiful or sun-kissed-year-round-bohemian-babe that we desire to be, while respecting our fellow earthlings and using only truly cruelty free products. Products from companies who do not test on animals – ever! – and who offer products free from any animal ingredients.

Follow us on social media to find cruelty free and vegan brands right now, and join us in our journey to launch!

❤️ Charada & the Truly Cruelty Free team