How to read ingredients

Products that are cruelty free (not tested on animals) often contain ingredients such as lanolin, carmine, beeswax and more, which are totally unnecessary and do in fact cause harm to countless animals. This makes vegan products the only truly cruelty free options.

Unfortunately it can be difficult to find out the ingredients of some products, or the labels can be very confusing. Here are some quick tips for for checking to see if a product is truly cruelty free.


  • Watch out for these common ingredients:

Beeswax – also called Cera Alba,

Carmine – also called Crimson Lake, Cochineal, Natural Red 4, Natural Colouring, C.I. 75470, or E120.

Collagen – Hydrolyzed Collagen or Hydrolyzed Animal Protein.

Glycerin – also called Glycerine, Glycerol or Glycerides.

Lanolin – also called Wool Fat, Wool Grease, Wool wax, Amerchol, Anhydrous Lanolin, Laneth, Lanogene, Lanolin Alcohol, or Lanosterols.


  • Don’t believe everything you read. Not every “cruelty free” logo is linked to a certifying body, and some brands even make up their own. If you aren’t sure whether a brand tests on animals or if a product contains animal ingredients, google it! If that doesn’t work, email the company. The more companies get asked them about their testing policies, the better. It lets them know that there is a demand for truly cruelty free products.


  • Keep an eye out for the launch of Truly Cruelty Free! We are working hard to bring you an app and a website that will save you so much time searching for vegan and cruelty free products. Tell your friends, connect with us on social media, and if you have a favourite brand let us know so that we can get in touch with them!


For further information please see the links below:

PETA’s list of animal ingredients

Ethical Elephant – cruelty free and vegan logos explained

Makeup by Charada – Is it truly cruelty free?